LEER NOTICIA
Deoleo Group, founded in Spain in 1990 is a renowned food and brand owner company, which for the past 20 years has been cultivating a strong passion for olive oil until becoming the world’s largest group in the sector with brands like Sasso, Carapelli, Friol and Bertolli.
For its…
LEER NOTICIA
The agricultural farm Vallepicciola, situated in Castelnuovo Berardenga near to the picturesque city of Siena, is renowned for its Chianti variety as well as for international varieties like Pinot Nero, Merlot and many more.
Aiming to a brand extension strategy, the Vallepicciola farm created a new line of extra…
LEER NOTICIA
What is the process of packaging-premiumization?
Finally, the oil producers have started to rely on true design- professionals for communication and printing and to prefer premium self-adhesive papers instead of plastic films in order to present their products in a more attractive way.
In fact, studies confirm that the sight is…
LEER NOTICIA
The nju:comunicazione agency has been selected for the ADI Design Index 2019 for the project “Oli d’Italia – Sabino Basso Selezioni”. Promoted by the Association for Industrial Design, the ADI Design Index is the final step towards the awarding of the XXVI Compasso d’Oro. Established in 1954, the Compasso d’Oro…
LEER NOTICIA
The creative team from the Tumpić / Prenc Studio from Rovinj were awarded for Best Packaging at the prestigious Red Dot: Best of the Best Awards by a panel of international judges. The packaging design for the Latini olive oil is closely tied to Istra, a region in Croatia on the…