i&i - Part1
Catalogue

Arconvert presents Innovation & Inspiration Part 1 – Monet X-Dry and Picasso X-Dry

By on July 24th, 2020

The new collection of Manter self-adhesive papers produced by Arconvert offers unexplored creative possibilities for premium labels thanks to Arconvert new technologies, unique textures and appealing colors.

Creativity is the beating heart of the new Arconvert Innovation & Inspiration catalog, for, through inspiration and innovation, creativity has always been the basis of every development process. Dedicated to the most innovative and inspired minds of our time, such as, for example, Steve Jobs, Elon Musk or Banksy, this new catalog looks forward both in terms of technology and aesthetics.

Despite nowadays’ many forms of communication, labels continue to be the most powerful tool for brands that want to leave an indelible mark on consumers’ mind, starting from the first glance on the shelf. Designed by Stefano Torregrossa, brilliant and multitalented art director of O,nice! Design studio, the labels celebrate some of the most inventive minds of our time. The labels are small works of art printed in Bolzano by La Commerciale Borgogno.

This first article dedicated to this brand-new collection presents two of the finest papers of the catalogue’s “Innovation” section, Monet X-Dry and Picasso X-Dry. Both are combined with the X-DryTM waterproof technology, specifically designed to preserve the initial label opacity and integrity after being exposed to extreme temperature changes in the fridge and ice bucket. X-Dry™ waterproof technology also prevents deformation, wrinkles and bubbles and with Arconvert’s permanent acrylic adhesive SH-9020™ are the perfect solution not only for white, rosé, and sparkling wines, but also for any premium product that calls for a high-performing label.

Monet X-Dry is an uncoated paper with a natural brightness; a sustainable product made using FSC™ certified and elemental chlorine free (ECF) pulp. The label created for this premium self-adhesive material is “Heart of the Land”, an homage to one of the greatest medical inventions of the new millennium, the artificial heart. The first artificial heart was officially recognized in 2006 by the US’s FDA and was designed and developed by Abiomed, a Massachusettsbased company founded by David M. Lederman and headed by Michael R. Minogue.

monet_xdry

The Heart of the Land label represents a heart that has been deconstructed through the lowpoly illustration technique to signify the combination of an artificial heart and a biological heart. Lederman and Minogue are mentioned as the imaginary wine producers of a Chardonnay grown and harvested in the Massachusetts wine area.

Picasso X-Dry is an uncoated paper produced with FSC™ certified elemental chlorine free (ECF) wood-free primary pulp. Its natural white shade and felt-marked texture make it elegant and high-class.

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This second label is a cry for environmental protection. “Ceglinki’s Waves” is dedicated to two Australian surfers Pete Ceglinski and Andrew Turton to create the SeaBin, a floating basket that collects waste and microplastics from the sea, cleansing it and purifying the water. The SeaBin was launched in 2016 and immediately achieved great worldwide success not just because of its impressive effectiveness, but also because it focused global attention on the problem of plastic pollution affecting our oceans.

Featuring a fictional Australian Riesling produced by Ceglinski’s Winery and signed by the enologist Andrew Turton, the label is a tribute to these two creative surfers. There are of course references to the sea, water and fishes all over the label and the logo of the winery clearly recalls the SeaBin logo.