Spirits Label

Prohibition liquors with an extremely attractive label for their authentic clandestine heritage

By on April 11th, 2020


It was 2017 when Prohibition co-founders Adam Carpenter and Wes Heddles began working on their vision for the limited-release 60% gin which combines barrel ageing with shiraz and bourbon notes.

Using some resized oak barrels, which had most recently held a vintage of Barossa Valley shiraz, they obtained a spirit with not just the beautiful shiraz colour, but also a rich oak and rye back note which revealed the bourbon flavours. A harmony of citrus, floral and soft vanilla finish worthy of the finest cocktails.

The design for the bottles was created by Mr Carpenter himself, who went for a rich red foil on black labels to reflect the gin’s rounded, red liquid. The label is printed by Multi-Color Australia on Arconvert’s Tintoretto Black Pepper Ultra WS, a felt-marked paper, pulp-colored, which gives an incredibly refined touch to the squared flask-type bottles and avoids showing the typical white edges of printed black labels. This beautiful pitch-black paper is combined with the Ultra WSTM treatment, which acts as a barrier ensuring greater adaptability and stability of the label on the bottle even under the most critical conditions, like temperature shifts and humidity.

The label clearly recalls to the prohibition-era with the photograph that can be seen through the bottle, an image of police spilling barrels into the streets of 1920s America.

prohibition gin

As latest addition to the Prohibition family the distillery released the Navy Strength version that, with its simple but incisive design reminds us of legendary sailors and their strong drinks. This edition is printed on Cotone Bianco Ultra WS, a premium self-adhesive paper belonging to the sustainable range of Arconvert. Made of 100% cotton fibers, the yearly renewal of this plant doesn’t have any impact on the forests heritage and perfectly conveys an authentic feeling of natural and local products.