La negra flor – a tribute to Barcelona and its Rambla on reggae tones by Radio Futura
“Y al final de la Rambla
Me encontré con la negra flor…”
La negra flor is a red wine from the region of Terragona – Spain, produced by the winery Cellers Terra i Vins, a winery with more than 25 years of experience and a strong desire to express the dynamic, passionate unicity of its 5 founders.
This label by Grow TDC features a black rose as central motif of the design and the inspiration for this flower comes from an unexpected source, a song by Radio Futura. Written in 1987 “La negra flor” by Radio Futura is an homage to the city of Barcelona and its Rambla – Barcelona’s most famous and liveliest street, places that were very close to the band’s heart, this relationship almost described as a love story.
The whole project is a hymn to this special song, in which the singer narrates that at the end of La Rambla he found a black flower. In fact, all references are connected, the central rose, embellished with golden hot foil, the leaf-shaped glimpse of La Rambla and then the song fragment at the bottom.
The label is printed on Arconvert’s Waterproof White, a pure cellulose FSC™ certified paper, treated on both sides with a coating that ensures maximum opacity in wet conditions and high resistance to moisture. Besides the technical performances, this premium paper has a beautiful texture which, with its candid nuance, perfectly highlights the black, shiny finishing of the rose while combining it with the golden embellishments.