Wine Label

Legends and Bergamasque dialect on Materica Limestone to narrate the story of Casa Virginia – a unique design by Salvatore Santaniello.

By on February 26th, 2020

Immersed in the Parco dei Colli of Bergamo there is an antique vineyard, long lost and forgotten until Antonio Lecchi, now director of Casa Virginia, decided to restore the ancient splendor and in 2002 started what is today a renowned and established winery.

Casa Virginia enhances and promotes local wine varieties while investing in new experimental ranges, in a continuous search for tradition and innovation. Antonio’s wines are not only complex, natural and award-winning, they can speak. Their message instills territoriality, bonds to one’s roots and proudness in restoring forgotten memories. These wines story is a story of traditions and Salvatore Santaniello created an incredible concept to convey the core essence of Casa Virginia’s wines line.

The labels are inspired by Bergamo legends and represent the mythological characters that populate them with one constant – the rose – the symbolism for the vineyards, planted eradicating an ancient rose garden.

Everything is thoroughly considered, the images as they were pencil drawings popping out of a story book, the Bergamasque dialect extracts and the captivating names and for the more technological ones even a QR Code referring to the complete legend, everything is connected.

Even the paper reminds of an ancient book, with its pages that have been turned over and over for ages. Arconvert’s Materica Limestone Ultra WS is the perfect fit for it, a natural paper made with cotton, recycled fibers and pure cellulose, whose slight variations in tone and appearance give a natural effect aligned with the design concept. Shaped to remind a standard together with the two metallic inks that create the illustration of an eye-catching realistic graphite effect, the label is not only incredibly well-made but also performing thanks to the Ultra WS treatment.

This treatment is an extrusion which ensures greater flexibility and adaptability of the label on the bottle, reducing the memory effect of the paper which tends to bring the label back to a horizontal position and therefore to come off more easily; it also facilitates the processing during the die cutting phase.