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Arconvert presents its new H+OpacityTM technology and the innovative Securtack products for the brand protection at Packaging Première 2019, where it exhibits together with the parent company Fedrigoni – MICO Milan, May 27th-30th (Hall 4 | Stand E04-E06).

By on May 13th, 2019

With the Arconvert’s self-adhesive papers with the H+OpacityTM, wine makers can rest assured that their wine’s carefully crafted brand image will maintain its premium look until the last drop.

Specially designed by Fedrigoni’s paper masters to preserve the label’s initial opacity, the High Opacity treatment is added directly to the paper pulp for providing greater effectiveness that protecting the label’s appeal longer also when facing the difficult challenge of the ice bucket. Tintoretto Gesso H+O FSCTM certified and Tintoretto Gesso H+O Ultra WS are the first High Opacity additions to the ManterTM collection of specialty papers, a range of premium Arconvert self-adhesive materials for high-end product labeling.

Under the Securtack brand, Arconvert is also known internationally to be one of the main manufacturers of self-adhesive materials containing security elements that are used by governmental agencies around the world and in the field of brand protection. Arconvert’s R&D department makes a constant effort to test out the latest technologies in order to develop increasingly effective security products that represent state-of-the-art technological innovation to combat counterfeiting to ensure the authenticity of luxury high-quality products and brands. The Securtack catalogue for brand protection is a meticulous selection of self-adhesive products, among which are papers with security elements, Void, delaminating, ultra-destructible, holographic elements and, last but not least, materials equipped with RFID technology.

During the fair, on May 29th at 2.00pm, the packaging experts of Arconvert will make the conference “Packaging is power. Brand identity and labels as brand positioning and narrative tools.” Chiara Tomasi – Marketing & Communications Manager Arconvert S.p.A. and Nicole Poggi – Branding, Strategist & International Business Development Consultant – will offer some interesting ideas and tangible examples of how to boost sales and brand awareness through brand narratives and label restyling.