Wine Label

The wine stylist Cristina Ciamporcero was inspired by the whiteness of Tintoretto Crystal Salt to design an elegant label for the Lusenta wine.

By on March 1st, 2019

MARCOROSSA winery was founded in 2012 in Borgomasino, a small village near the morainic amphitheater of Ivrea, in the middle of the hills full of vineyards in the Piemonte region.

This small winery was born in 2016 and the first two vines were recovered and slowly flanked by others, aiming to redevelop the hilly territory now almost completely wooded with the reclamation and the planting of new Erbaluce vineyards and Nebbiolo.

A couple of months later, in August 2017, was born the first bottle of Erbaluce di Caluso DOCG – a still DOCG wine with a very fine scent that recalls wild flower – which name is “Lusenta”.

Lusenta (the literally meaning is forest from the Latin word “lucus”) is the name of a forest of oaks and chestnut trees, near the small village where the winery is settled. In this forest is located a “Pera Cunca”: a boulder-altar of Celtic origin on whose surface are engraved 13 connecting cups. The elliptical shape at the center had a symbolic meaning for the ancient Celts, who celebrated the feast of “Imbolc” (our current spring), the ritual of water’s lustration as a source of new life on earth.

The label design and wine stylist Cristina Ciamporcero shaped the label recalling this boulder. The 13 cups are depicted in shiny silver foil to remember the water; while a shiny Gold foil is used for Lusenta, the name of Erbaluce di Caluso.

The wine stylist was inspired by the Arconvert’s self-adhesive paper Tintoretto Crystal Salt: a pure ECF pulp paper, felt-marked on both sides with an exceptional high grade of whiteness.