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“PACKAGING IS NOT JUST AESTHETICS” WILL BE THE ARCONVERT’S AND MARIO DI PAOLO’S SEMINAR AT SPUMANTITALIA, THE FORUM DEDICATED TO THE ITALIAN SPARKLING WINES.

By on January 11th, 2019

There is an effervescence in the Italian sparkling wine market.

According to the estimates made by the Ovse-Ceves observatory, during the toast for the arrival of the new year, have been blown about 30 million caps of sparkling wine exclusively made in Italy.

In order to discuss the perspectives, trends and findings, the Consortium for the Protection of Wines of Abruzzo and Bubble’s Italy will be giving life to a national event SpumantItalia which will take place in Pescara at Museo delle Genti d’Abruzzo from 18 to 19 January 2019.

During this forum, a technical committee will coordinate workshops, talk shows, meetings and debates organized with the aim of outlining the next scenarios with which the Italian sparkling wine market will have to measure.

On January 18 at 4.00pm, Arconvert together with Mario di Paolo – one of the most famous and awarded label designer in the world – will be discussing why the packaging is not only a matter of aesthetics.

Innovation, culture and technical knowledge together with exclusive materials are fundamental ingredients to successfully stand out in the market. In fact, a successful project is not just an aesthetic prerogative dictated by the label but is the sum of concrete strategies aimed at increasing sales results.

Arconvert and Mario di Paolo will try to stimulate the imagination and the curiosity of the wine sector operators through interesting case histories both visually and tactfully.