THE NEW RANGE OF EXTRA VIRGIN OLIVE OIL PRODUCED BY REDORO BECOMES PREMIUM.
In the Verona area, the Redoro company produces high quality EVO oil since 1895 and selects 100% Italian certified olives. Always careful to the quality of raw materials and their processing, is born a high-end EVO oil. The new premium range consists of three types of oil – classic, unfiltered and organic – and will be marketed from the beginning of 2019.
The label project was edited by the communication and design agency Secom, in collaboration with Damolgraf, a company specialized in printing labels. The elegant design presents a processing of all-round die cuts that create an olive branch, embellished with an olive printed in gold hot-foil. The warm and natural colors of the EVO oil trio are highlighted by the self-adhesive paper used to make the labels: Tintoretto Gesso Greaseproof. Produced by Arconvert, this natural felt-marked pure cellulose paper has an exclusive “greaseproof treatment” that is added to the paper pulp and repels the drops of vegetable oils and fats that attack the label through the edges.
In addition to the high technological performance, the aesthetic appearance of self-adhesive paper enhances the label design and creates a stark contrast to the bottle glass which has a darker and smoother shade than the natural paper surface.