SGA “COMPOSES” A PERFECTLY “HARMONIOUS” IMAGE FOR NATINCÒ USING POLAR WHITE UWS.
Natincò is a white Moscato wine that is created in collaboration and fruit of a choral project aimed at promoting and protecting the territory’s oenological excellence. The agricultural cooperative Produttori Associati Moscato d’Asti, which brings together almost 200 winemaking companies using Moscato d’Asti DOCG grapes was set up with this common goal.
To highlight the unique character of Natincò wine, the label’s new image needed to reflect the harmony and union of this group of wine producers. The designers from SGA Wine Design have put together an orchestra of wine musicians who, together, produce a high-quality wine created “in chorus”.
Natincò does not simply represent a change in graphic design but an entire 360-degree marketing operation: the Produttori Associati Moscato d’Asti winemakers dressed in tailcoats, just like members of a large choir, lent their image to an entertaining video that has been used to promote this wine in the USA.
The label’s design represents this harmonious image in which the musicians and the conductor’s podium appear in a stylised way. The colour was also selectively chosen to enhance the white Moscato’s character; the lilac label ensures that the bottle stands out on shelves full of wine bottles. The self-adhesive paper used to create this specific and original label was Manter Polar White Ultra WS produced by Arconvert; a natural, pure-cellulose paper that, thanks to the Ultra WS treatment, is resistant to temperature changes and moisture, making it a perfect choice for wines that are placed in an ice bucket.