RÄDERWERK CREATES A BESPOKE SAVILE ROW TWEED SUIT FOR SOTTOVOCE 47 ANNO DOMINI
Love of the land and of good wine have always been part of the Tombacco family and the 47 Anno Domini winery. The winery’s name is inspired by the ancient Via Claudia Augusta, the great Roman road that connected Italy and Austria and that crossed the Treviso province, an area entrenched in history where the vineyards cultivated by the Tombacco family have their roots. Emperor Augustus ordered one of his generals to build the Via Claudia Augusta, which was completed by Emperor Claudius in 47 AD.
Nowadays, the winery is located in a modern, avant-garde building that exudes relaxation, luxury and beauty. These are precisely the concepts that form the basis of “Wine by Design”, the lifestyle that the winery offers its visitors. The new image of the Sottovoce wine range also highlights the innovative concept of 47 Anno Domini thanks to the redesign project carried out by Räderwerk. The distinctive features of the new labels are the cut-outs, resembling the architecture of the winery, and the line motifs, evoking a stave.
For labelling this range, Räderwerk chose the Manter Savile Row Tweed self-adhesive paper, produced by Arconvert, in two nuances: Savile Row Tweed White for the red wine, a Pinot Noir I.G.T. Veneto; and Savile Row Tweed Camel for the white wine, a Chardonnay D.O.C. Piave. Savile Row Tweed is a pure cellulose paper made using an organic chlorine-free pulp mixture that is off-machine embossed with a textile design.