A MYTHICAL LABEL WITH TINTORETTO BLACK PEPPER FOR DIVENIRE ’17
Le Corne is a dynamic winemaking reality, where everyone shares the philosophy that “you are what you drink”. The winery is characterised by this vision, always paying careful attention when it comes to the raw materials and production.
Divenire ’17 could only be an organic wine, a limited edition Pinot Noir, made with no chemical additives. A “bold and sombre” wine, a perfect dedication to Gaetano Donizetti, one of the most famous Italian composers, and his most well-known opera: Il Pigmalione (Pygmalion). This piece is inspired by Greek mythology and tells the story of Pygmalion, the king of Cyprus and a talented sculptor, and the trap that Aphrodite set for him. The goddess made him fall hopelessly in love with a statue he sculpted, and from that day on, the king could never find peace. Therefore, Pygmalion begged the goddess to cure him of his unhealthy passion for the statue. After making him suffer for several days, Aphrodite took pity on him and transformed the statue into a beautiful young woman. In the end, Pygmalion married her and they had a son together, Paphos.
The designers at Studio Ardesia, who were entrusted with redesigning the Divenire ’17 label, took the philosophical aspects of the myth of Pygmalion as a reference and used a silk-screen printed semi-circle symbolising the crescent moon. The crescent moon is not only a symbol of intuition, elegance, feelings and memories, but it also plays an important role in the world of agriculture since it is the best lunar phase for planting. In order to create this refined label, the designers at Studio Ardesia chose a self-adhesive paper produced by Arconvert.
Tintoretto Black Pepper is a natural pure cellulose paper that is felt-marked and pulp-coloured, the texture of which is characterised by the fissures and chromatic variations that represent the rugged surface of the moon and the infinite shades of its reflections.