Monica Lovati designs Silene’s new image and chooses the greaseproof revolution: Manter Tintoretto Gesso Greaseproof
“Il Silene” is more than just a restaurant and a line of agri-food specialities by chef Roberto Rossi; it is a real philosophy, a life-style. It is a place of excellence in the heart of Tuscany where you can seek the essence of life’s pleasures. It is precisely on the essentiality of the lines, without forgetting the tradition, which the designer Monica Lovati has aimed to create the restyle of the brand. Minimalist and modern, the new image of “Il Silene” represents the simplicity of good food in the best possible way. Printed with black silk-screen ink, the logo is just like a signature written in beautiful calligraphy that represents the great care and attention that Roberto shows about the Silene products. The labels for the Extra Virgin Olive Oil and meat sauces are also characterised by the exquisite lettering printed in hot foil, respectively in green and brown. In order to protect such an elegant and clean image from stains, Monica Lovati has chosen Manter Tintoretto Gesso Greaseproof self-adhesive paper produced by Arconvert. Tintoretto Gesso Greaseproof, with a natural and simple appearance, is fail-safe against any kind of oil or grease marks thanks to the revolutionary stain-proof technology incorporated into the paper pulp.