Arconvert en la MILANO DESIGN WEEK 2017
This year Arconvert is proud to be taking part in Milan Design Week, presenting a couple of interesting initiatives in partnership with Politecnico di Milano, CILAB (Creative Industries Lab), HAPE, and LAGO.
The first initiative involves the exhibition of 96 Theses of Toy Design Manifesto printed on Tintoretto Gesso self-adhesive paper produced by Arconvert. The Manifesto, created by Francesco Schianchi and coordinated by Luca Fois, was presented last Tuesday 4th April to the press and luminaries from the political and art worlds during a metaphorical ceremony of affixing the Theses on the “cathedral doors” of La Triennale – the embodiment of design. The Manifesto Theses act as a guideline for the insightful design for the world of children. Toys are critical in the growth of an individual especially in the very early years of life, during which every experience etches profound and meaningful neurological pathways in the brain, which condition development and personality.
A greater attention to the role of toys as a tool that prepares an individual for more important games in life brings unquestionably fundamental collective and individual benefits. The exhibition of the 96 Theses of the Toys Design Manifesto can be admired on the Triennale entrance wall for the whole DESIGN WEEK. On the occasion of the press conference held for the Manifesto the Triennale Director, Andrea Castellato, was presented by CILAB with the first edition of the book entitled “Toy Design Manifesto” printed on Acquerello paper produced by Fedrigoni – Arconvert’s head company.
The second initiative addresses the sector of BRAND DESIGN and consists of an exhibition of the labels held at the Sino European Innovation Institute of Milan. The world best designers have created these labels exclusively for the catalogues of Manter self-adhesive materials produced by Arconvert.
The objective of the exhibition is to demonstrate how the best materials, technologies, and design – blended delightfully together in a beautiful label – turn intangible values into tangible brand experiences and establish the first true relationship between brand and consumer through the label itself.